The transformative power of corporate volunteering
Corporate volunteering has become a key tool to foster the connection between companies, their teams and society. In the current business context, where sustainability and social commitment are fundamental pillars, this practice offers significant benefits for both organisations and their teams.
Benefits of corporate volunteering for the team
Corporate volunteering days not only strengthen the bond between the team and the company, but also have a positive impact on their personal and professional well-being. Some of the main benefits include:
- Fostering a sense of belonging: By participating in activities with a greater purpose, people feel that they are part of an organisation that truly cares about their environment and about them.ç
- Improved personal and professional skills: Activities such as collaboration, problem solving and leadership are often present in volunteering days, helping to develop valuable skills.
- Increased motivation and commitment: Those who participate in social initiatives tend to show greater job satisfaction and a deeper commitment to the company.
According to the 2023 report ‘The State of Corporate Volunteering in Spain’, 70.7% of the companies surveyed say that these activities strengthen the sense of belonging and motivation of the teams; or that corporate reputation is improved (41.6%).
Impact of corporate volunteering on ESG strategy
In a world where ESG (environmental, social and governance) criteria are increasingly relevant, corporate volunteering is positioned as a strategic action within corporate social responsibility (CSR) policies. These are some of the ways in which it contributes to the ESG strategy:
- Social dimension: Volunteering reinforces the company’s commitment to the community, promoting social inclusion, equal opportunities and support for vulnerable groups.
- Environmental dimension: Many volunteering initiatives include activities related to environmental conservation, such as reforestation, cleaning of natural areas and environmental education.
- Governance dimension: This type of initiative reinforces the company’s ethical values and enhances its reputation, demonstrating a real commitment to sustainable development.
How to implement a successful corporate volunteering programme
To maximise the impact of corporate volunteering, it is important to design a structured programme that aligns with the company’s strategic objectives. Here are some key tips:
- Define clear objectives: Identify what you want to achieve with volunteering days, both socially and internally.
- Involve employees: Allow employees to participate in planning and choosing causes that are meaningful to them.
- Collaborate with local organisations: Work with local NGOs and associations to ensure that actions have a real impact.
- Measure impact: Evaluate the results of activities both from a social perspective and from the point of view of employee satisfaction.
A commitment to the future
At Gmp, we believe in the transformative power of corporate volunteering. Such initiatives not only reinforce organisational culture, but also contribute to the sustainable development of our society.If your organisation is looking for ways to improve its social impact and strengthen its ESG strategy, corporate volunteering is an excellent option to generate positive change. It is time to act and make a difference! Together we can build a more just and sustainable future!
